In business, preparation is key. While we never want our clients to be in a crisis situation, having all the right tools and communications messages is vital in navigating the issue.
PublicCity PR has a combined 60+ years in crisis management expertise and have been able to assist clients with any/all of the following:
Identifying types and definitions of crisis events and associated positioning
Designating Crisis Communications Response Team
Messaging recommendations, including gag order, holding statement and other scripts
Media relations and social media guidelines (policies and procedures)
Identifying target audiences and communication channels
Media spokesperson preparation
Crisis communications checklist of steps and actions
Supplemental materials, including manuals, media materials and more
Some things to consider when in a crisis situation, may include:
In crisis communications, time is always of the essence. Most types of crisis situations require an absolute immediate (reactive) response, while some others may allow your organization a bit more time for formulating a communications strategy (impending).
In the event of a crisis, to best attempt to control messaging and minimize the spread of misinformation, all outbound communications will flow from the inside out.
In times of crisis, there is limited time to prepare for media interactions. But keep in mind, audiences often remember impressions more than facts, so how you perform in a media interview can be as important as what you say.
